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"I consider this so lame. Clips don't blow people away!"

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Written by April Yorke   
Monday, 22 June 2009 00:00

If there's one thing Michael Bay should know, it's blowing people away. Also, blowing things up. Imagine how explosively upset he must have been when he sat down at his computer to type a grammatically confused email to Paramount re: their sucky publicity campaign for Transformers: Revenge of the Fallen. While his complaint about the trailer might make him seem like a man after my own heart (because seriously, what was stopping them?), this line is my favourite:

"Over the years Jerry Bruckheimer mentored me on event movies - he had a mantra - 'A studio that does not make it an event, will it into an event, thinks the audience will just show up, will always be bitten in the ass.'" 

Only Jerry Bruckheimer and Michael Bay would have a mantra that is easily three times longer than it needs to be and misses the point.

Apparently the studio corrected its course, as Bay's next leaked email thanks it for "busting your butts and bringing your 'A game'." My interest in the actual movie remains next to non-existent. 

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April Yorke is a (Cult)ure Magazine contributor since Wednesday, 07 January 2009.

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