Angels, Demons & Marketing |
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| Written by Kevin Johns |
| Wednesday, 13 May 2009 19:00 |
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Given that I thought The Da Vinci Code was one of the worst movies I have ever seen, I find myself taking perverse pleasure in the way the marketing campaign for the prequel, Angels & Demons, is dancing around the uncomfortable fact that it is a sequel to a very terrible film. The critic quotes they have used to promote the new film thus far specifically mention that it is "much better than The Da Vinci Code in every way!" Heh. Well sure, my last dump was better than The Da Vinci Code in every way. The giant poster advertising Angels & Demons in my local theatres says, "From the author of The Da Vinci Code". Ha! From the writer of the book the first film was based on, not from "producer Brian Grazer, director Ron Howard, and star Tom Hanks". You'd think they'd want to promote three of the biggest names in Hollywood, but it seems the first film was sooo awful that completing distancing Angels & Demons from Code is the marketing route they have decided to go. You know what? That's probably a good call.
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| Last Updated on Thursday, 14 May 2009 01:01 |
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